As a Branding Designer I design logos, but not “a logo” in the singular sense. Typically, brands will not only need a system of logos, but they will also need other supporting visual elements from which to build a complete visual identity and, in turn, brand assets. Here are the components I recommend you have in your Visual Identity Toolkit:

When building an emerging brand, the strategy is much the same as branding a larger entity. The process, though, may differ in that smaller companies are often more nimble.